Girl vs Cancer is a community charity that supports and empowers people living with cancer. To reflect its mission of breaking the stigma around the disease, we created a campaign addressing two taboos: cancer and women’s sexuality.

Up to 90% of cancer patients experience side effects that affect their sex life, yet over a third of women receive no information about it. The campaign shared these experiences in a way that was honest, bold, and still sexy — encouraging women to speak openly rather than feel ashamed.