Wayfair is calling time on the Age of Greige and samey interiors, instead urging us to express ourselves in how our homes look with its new 'Go Your Own Wayfair' creative platform.

I created a bold and colourful visual system to support this idea. The house shapes in the Wayfair logo resemble arrows, which aligned well with our concept of “going your own way.” I developed this element into a set of patterns and graphic devices for the brand, and with the addition of photography and motion, it comes together to create an energetic and vibrant visual identity.